Affirmative Fair Housing Marketing Plans

Many federal or state funded, insured or assisted housing programs have an obligation to create and implement an Affirmatively Fair Housing Marketing (AFHM) Plan.  The AFMH Plan is a marketing strategy designed to attract buyers and renters of all majority and minority groups, regardless of sex, handicap, familial status, etc. to assisted and insured rental projects and sales dwellings which are being marketed.

The Plan describes initial advertising, outreach (community contacts) and other marketing activities which inform potential buyers and renters of the existence of the units.  No applications for applicable HUD-assisted programs may be funded without an approved AFMH Plan.

Who should create an Affirmative Fair Housing Marketing Plan? – Federal Housing Programs All applicants for subsidized and unsubsidized multifamily projects, mobile home parks and single-family subdivisions of five or more units, spaces or lots which are funded or insured under certain HUD programs are subject to program requirements which carry an obligation to create an AFHM Plan.  Applicants may include Public Housing Authorities, non-profit developers or housing providers, and other HUD program participants.

Webinar Agenda:

• Creating an Affirmative Fair Housing Market Plan


• Targeting


• Outreach


• Indicators


• Staff Training


• How long does the AFMH Plan last and how often does it need to be updated?


• Common AFHM Plan Mistakes


• And much more.

Who will Benefit:

• Property Managers


• Property owners


• Maintenance Staff


• Realtors


• Compliance Staff


• Legislators